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Persil laundry sanitizer11/11/2023 ![]() ![]() This is especially important as people and their families venture out more. ![]() We know that people are working to keep their homes hygienically clean and we want to give confidence that they can sanitise their clothes effectively too. Nadine Slyper, Home Care Brand Experience Lead, Unilever UKI, commented: “ We know hygiene has become a top priority for many in recent months, with people looking to keep themselves and their families as safe as possible. ![]() What’s more, the formulation has been dermatologically tested, with Persil recognised by the British Skin Foundation for its skin care research, ensuring it is kind next to skin but tough on viruses and bacteria. The launch of the new Laundry Sanitiser is ultra convenient as, unlike many other laundry cleansers, it kills viruses without the need to soak. Simply add the sanitiser into the fabric conditioner drawer during the normal washing routine, along with laundry detergent. Persil Antibacterial Laundry Sanitiser kills viruses 2 and bacteria at low temperatures, such as 20 degrees, which means that it not only hygienically cleans clothes but prevents damage that washing at high temperatures to kill germs may cause. Having been developed and launched in just 100 days to meet this demand, the new sanitiser from Persil makes it quick and easy to clean and disinfect clothes in one convenient wash and can be used each time you wash. The new Persil Antibacterial Laundry Sanitiser joins the growing laundry sanitiser and cleanser sector, now worth £24m and growing 8.11% year on year. Increasingly, consumers are looking to disinfect their clothing during the washing process. Persil, the UK’s number one fabric cleaning brand, has launched a new Antibacterial Laundry Sanitiser which kills 99.9% of viruses and bacteria with no pre-soak required. To join the growing laundry sanitiser and cleanser market ![]()
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